Marketing coordinateur in Mönchengladbach (H/F)

Within the Sales & Marketing department in Germany, he/she will work directly with the country's Marketing Manager on strategic and operational marketing assignments. He/she will also be required to work with the country's management (field teams, technical teams, sales teams, etc.) and to travel within the country

Reporting to: Sales & Marketing Germany

Hierarchical reporting: Marketing Manager Germany

Missions
Customer segmentation

• Create personas for different customer segments and define the most relevant communication approaches

Content creation and field marketing support

• Gather information and content opportunities from the field through regular visits
• Share field insights with the SEO agency to support local content creation
• Create and adapt content for social media, newsletters and other communication channels
• Support the planning, recording and publication of content according to the editorial calendar
• Develop visuals, short videos and post copy adapted to the Polish market
• Ensure consistency of communication across channels

Creation and adaptation of sales materials

• Adapt sales and marketing materials from other countries to the local market
• Create or update materials using Canva or other graphic design tools
• Collect field requests for sales materials and prioritize those with the highest impact for the teams

Catalogue update and print materials

• Understand the existing catalogue creation and update process
• Analyze field needs regarding catalogue format, size and level of detail
• Research ways to simplify the catalogue update process
• Coordinate with the French team on catalogue updates
• Support the creation, update and adaptation of catalogues, brochures and other printed materials
• Prepare or coordinate print-ready files and liaise with agencies or printing suppliers when necessary

Lead management monitoring

• Weekly contact with branches to ensure the process is followed correctly
• Analysis of cancelled leads

Competitive intelligence

• Develop knowledge of the competitive landscape
• Monitor competitors’ activities, including branch openings and closings, new communications on social media, and M&A activity

Implementation of a telemarketing service

• Define the strategy together with the Marketing Manager
• Identify target clients and contact timing
• Assess the required telemarketing effort and campaign scope
• Define budget, implementation timeline and KPIs
• Search for a telemarketing provider and relevant prospect lists
• Set up a follow-up process with sales representatives and the telemarketing agency
• Monitor performance and analyze results

Task will be adapted to the priorities of the country